► Read more at https://on.ft.com/2HsZWHn <br /> <br />Justin Trudeau became Canadian prime minister on a platform of being nice and a clever social media campaign. The FT's Ravi Mattu explains why maintaining his carefully constructed image was always going to be difficult <br /> <br />► Subscribe to FT.com here: http://bit.ly/2GakujT <br /> <br />► Subscribe to the Financial Times on YouTube: http://bit.ly/FTimeSubs <br /> <br />For more video content from the Financial Times, visit http://www.FT.com/video <br /> <br />Twitter https://twitter.com/ftvideo <br />Facebook https://www.facebook.com/financialtimes
