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'Walking Conglomerate' BTS and their impact on Korean economy

2019-04-17 21 Dailymotion

Global K-pop sensations BTS are smashing record after record,... and the Korean economy is also benefitting from their sky-high achievements.<br />Seo Bo-bin has the report <br />South Korean K-pop stars BTS have had massive success in the global music charts, and this success is trickling over to the Korean economy.<br />As global awareness of BTS rises, more foreign tourists are visiting Korea and exports of Korean consumer goods are increasing. <br />According to the Hyundai Research Institute, the impact of BTS on the Korean economy last year is estimated at 4-billion-9-hundred-30-million US dollars. This is about 26 times the average revenue of a local mid-sized firm. <br />From when BTS debuted until end of last year, it has been estimated that an average of 8-hundred-thousand foreign tourists per year have visited South Korea due to BTS.<br />Clothing, food and beverages exports have also benefited, with cosmetics exports increasing by zero-point-72 percentage points for every 1 index point increase in awareness of BTS. <br />With such an impact, BTS has been given the name 'walking conglomerate' and their success has also put many other K-pop artists in the spotlight as well as changing global trends. <br />Seo Bo-bin, Arirang News. <br />

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