CHICAGO — McDonald's has announced it is simplifying it's already simple menu and ditching its craft burgers to focus on revamping its Quarter Pounder. <br />According to Nation's Restaurant News, following a recent announcement that it is trimming down its late-night menu, you can also say adios to its premium burger line. <br />According to CNN, the Golden Arches said it is moving away from its Signature Crafted Recipes line—guess they're not so signature after all. <br />Over the past few months, Mickey D's has introduced new versions of its classic Quarter Pounder. You can now get one with bacon, and a deluxe version with lettuce and tomato. Both are supposedly prepared with fresh beef—whatever that means in McDonald's terms. <br />The fast foot juggernauts CFO Kevin Ozan told analysts that McDonald's wants to reduce the "complexity" of menus and store operations. Complexity? We are talking about McDonald's here, right?<br />Apparently...all the new additions to the menu like all day breakfast, fresh beef and premium sandwiches has slowed down drive-thru times. <br />So, it's the Quarter Pounder to the rescue. But will it work?
