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Lululemon Is Taking on Nike and Adidas With Sneaker Line

2019-04-25 4 Dailymotion

Lululemon Is Taking on Nike and Adidas With Sneaker Line The company is <br />launching its own <br />footwear collection <br />this year. CEO Calvin McDonald said they are currently testing new products. The company previously <br />worked with sneaker label <br />APL to create men’s and <br />women’s sneakers. Calvin McDonald, via statement Lululemon is known for its women’s athleisure wear like yoga pants and workout clothes. The company plans <br />to grow its menswear <br />business into a <br />$1 billion platform by <br />2020, launch a new <br />self-care collection <br />and branch into <br />casual wear. Lululemon hopes to more than double the size of its men's wear revenues by 2023.

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