McDonald's Creates World's<br />Smallest Restaurant for Bees The McHive was created by creative ad agency<br />NORD DDB for a Ronald McDonald House fundraiser. It was successfully auctioned<br />off for $10,000 in honor of<br />World Bee Day on May 20. The tiny replica includes<br />both the signature golden<br />arches and a drive-thru window. Inside the McHive is a fully-functioning<br />beehive with enough room to reportedly<br />host thousands of bees. Nord DDB says the idea for the beehive<br />was inspired by the fast food chain’s<br />current efforts to help the bee population. Five locations throughout Sweden have installed<br />beehives on their roofs, while others have planted<br />flowers and plants outside their locations. The bee population has faced<br />a dangerous decline in recent decades, as American and European beekeepers have<br />reported annual hive losses of 30 percent or higher. Christoffer Rönnblad, marketing director<br />of McDonald’s Sweden, hopes the McHive<br />will encourage others to join the cause. Christoffer Rönnblad,<br />via statement
