Hello Asia editor Johnny Au caught up with Billboard's chief K-Pop writer Jeff Benjamin at KCON in Los Angeles. Jeff is a renowned expert on K-Pop and the Hallyu wave. In the first part of a two part interview Jeff speaks to Johnny about his KCON experience, how he got involved in the K-Pop media business, changes he has seen in the industry over the years and how Billboard got involved in covering the K-Pop scene.<br /><br />Interview/Camera/Edit: Johnny Au<br /><br />Filmed at KCON, Los Angeles Memorial Sports Arena, USA on 10th August, 2014. <br /><br />http://www.theaureview.com/<br />http://www.facebook.com/theaureview<br />http://www.twitter.com/theaureview<br /><br />SUBSCRIBE TO OUR CHANNEL FOR MORE MUSIC RELATED CONTENT! http://bit.ly/1wLM64S