IKEA Launches Furniture Series<br />Recreating Iconic Living Rooms IKEA has enlisted the help of Publicis Spain<br />to create the ‘Real Life Series,’ which is currently<br />running in the United Arab Emirates. The ‘Real Life Series’ aims to highlight the<br />diversity of IKEA’s products through pop culture<br />references that are relevant to all cultures. The series features three living rooms<br />modeled to look like exact replicas of<br />‘The Simpsons,’ ‘Friends’ and ‘Stranger Things.’ It is completely furnished from IKEA’s<br />inventory, with each living room conveniently<br />broken down into which IKEA items it features. Eduardo Marques, CCO of Publicis, said that it wasn’t<br />challenging finding the necessary furniture at IKEA. Eduardo Marques, via ‘AdAge’ It reportedly took two months to sift through<br />all of IKEA's products to find the perfect pieces.
