Travis Scott and Reese’s Puffs<br />Release $50 Limited Edition <br />Cereal Box Travis Scott and General Mills recently collaborated to create “Cactus Jack x Reese’s Puffs” cereal boxes. Cactus Jack is the name of Scott’s record<br />label, which he launched in March 2017. The limited edition packaging, designed by<br />Scott himself, features an action figure version<br />of the rapper eating the peanut butter cereal. It also features classic Cactus Jack graphics <br />such as a cacti, lighting bolts and star doodles. A pop-up shop for the collaboration<br />occurred in Paris on June 25, the day<br />of the cereal’s online release. The shop featured limited edition<br />cereal boxes, spoons, bowls and<br />merchandise, which quickly sold out. The online store also sold<br />out immediately, only <br />30 seconds after its launch. Scott’s team has confirmed that there are<br />more special edition boxes to come, with<br />the rest dropping throughout the year.
