- Okay pick a card, any card.<br /><br />Alright got it?<br /><br />Okay good, is this your card?<br /><br />No, okay, um is this your card?<br /><br />Still no, well that's okay I'm sure it'll turn up<br /><br />because this week we're talking about cards.<br /><br />(light music)<br /><br />Cards are another fun feature that YouTube rolled out<br /><br />to help replace analytics.<br /><br />Just like in-screens, they are clickable links that also<br /><br />work on mobile.<br /><br />You'll see the card icon appear at the top right of your<br /><br />video, when a viewer clicks the icon on a computer,<br /><br />the cards appear at the right of your video.<br /><br />While on a mobile device they can be displayed to the right<br /><br />or below the video depending on how you're holding<br /><br />the phone.<br /><br />Cards can help drive traffic to other videos, playlists,<br /><br />channels, and much more.<br /><br />You can add cards by going to your video manager<br /><br />and selecting the dropdown next to Edit for the video<br /><br />you wish to add it to.<br /><br />Then click on Cards.<br /><br />From there you can Add Card and select a card you wish<br /><br />to use.<br /><br />Currently YouTube offers cards to promote other videos,<br /><br />playlists, channels, your associated websites,<br /><br />as well as encourages donations to nonprofits and engage<br /><br />viewers in polls.<br /><br />A card is then placed in the timeline below your video<br /><br />and you can click and drag on it to the exact spot you want<br /><br />it to appear.<br /><br />Now that we flushed out what cards are, here's four tips<br /><br />that will stack them in your favor.<br /><br />First, use cards sparingly as they can be distracting<br /><br />or overwhelming to a viewer.<br /><br />It's best to use them few and far in between.<br /><br />Second, cards work best if they are related to something<br /><br />specific you're talking about in the video.<br /><br />For example, you might be referring to another video<br /><br />or a channel that you want to direct viewers to,<br /><br />that's the perfect moment for a card to pop up.<br /><br />Third, you can use cards to drive traffic to your<br /><br />associated websites, a merchandise website or a crowdfunding<br /><br />website, this can be extremely useful if you are trying<br /><br />to pull viewers to your own website, selling a product,<br /><br />or crowdfunding a project.<br /><br />And four, use cards to poll your audience and find out<br /><br />exactly what they prefer.<br /><br />You can let fans choose your next topic of your video,<br /><br />vote on their favorite moments, or just have them answer<br /><br />a fun question.<br /><br />Either way, polls allow you to interact and engage<br /><br />with your fans while also finding out what they like.<br /><br />Now that you've really aced cards, you're sure to have<br /><br />boosted viewer engagement, eh?<br /><br />What?<br /><br />That's not your card, man what did I do with it?
