- How to write tutorial videos<br /><br />about YouTube titles.<br /><br />Oh.<br /><br />You weren't supposed to see that.<br /><br />(soft digital music)<br /><br />Writing good titles for your YouTube videos can be hard.<br /><br />But if it's done right, it's what can make people<br /><br />actually want to click on them.<br /><br />You can think of your title combined with your thumbnail<br /><br />like your elevator pitch.<br /><br />An elevator pitch is the idea<br /><br />that you've got only the 30 seconds it takes<br /><br />to ride an elevator<br /><br />to hook whoever you're pitching to.<br /><br />(elevator dings) But, on YouTube, you only have<br /><br />about three seconds. (clock ticking)<br /><br />So, here are some tips<br /><br />on how to write engaging titles.<br /><br />First, YouTube is a giant search engine,<br /><br />and your title is on the front lines of that search<br /><br />so make sure you're using<br /><br />popular search terms in your title.<br /><br />One way to do this is to search YouTube for similar videos<br /><br />to see what other creators are using.<br /><br />Just go up to the search bar<br /><br />and begin typing in potential search terms<br /><br />that are related to your video,<br /><br />and take a look at the various video titles you find.<br /><br />You can also use free tools such as Google Trends<br /><br />to see trending search terms.<br /><br />Just make sure you're showing results<br /><br />specifically for YouTube search.<br /><br />If you're making an educational video,<br /><br />make sure you tell your viewers<br /><br />what knowledge they will gain<br /><br />through watching your video.<br /><br />For example, if it's a how to make, do, bake, cook,<br /><br />something video, include that in your title.<br /><br />A good video title for a cooking show<br /><br />where you make Halloween pumpkin cookies<br /><br />could be: How to Make Halloween Pumpkin Cookies.<br /><br />You've told the viewers what they will learn<br /><br />and you've got four search terms built in right there:<br /><br />how to, Halloween, pumpkin, and cookies.<br /><br />Second, your title should make the viewers<br /><br />want to know more and thus want to watch your video.<br /><br />It's like a teaser trailer for a movie.<br /><br />However, you should never try to mislead viewers<br /><br />by using clickbaity titles<br /><br />that promise something completely different<br /><br />than what your video is actually about.<br /><br />You'll never believe what this superpower dog can do.<br /><br />(mouse button clicking) (dog barking)<br /><br />Wait, this dog doesn't have superpowers.<br /><br />Doing this can cause a major drop-off<br /><br />in the first 10 seconds of your video,<br /><br />and YouTube will respond to this<br /><br />and promote your video to potential viewers less.<br /><br />A good title that might leave viewers wanting to know more<br /><br />could be something like:<br /><br />Westworld Season Two Endings Explained,<br /><br />or Americans Try Weird Japanese Candy for the First Time,<br /><br />or Seven Doctor Who Theories You Won't Believe.<br /><br />As long as your enticing title<br /><br />is related to the content in your video,<br /><br />you're all good.<br /><br />Isn't that right, Spence?<br /><br />(whooshes magically)<br /><br />Whoa.<br /><br />Did you see that?<br /><br />I got to upload this to YouTube.
