You look good.. but why are you talking to me? ♂️♀️ <br /> <br />Take a step back when creating messaging. #strategyfirst <br /> <br />If you’re making content (aka #linkedinvideo #youtubevideo), you better be thinking of: <br /> <br />Who is it for? <br />Why would they care? <br />What do you want them to do? <br /> <br />The clearer you can map out each of the above, the more successful and relevant your piece will be.