The FDA will allow Impossible Foods to sell its burgers in American groceries. <br />Impossible Meats uses a protein-based color additive to make its burgers look and "bleed" like real meat.<br />It's called leghemoglobin. The FDA sys it's safe.<br />This means Impossible is now a direct competitor to Beyond Meat.<br />In premarket trading Beyond was down 6%, set to wipe over $700 million off its market capitalization. <br />
