Jay-Z's Roc Nation Forms <br />Partnership With the NFL.<br />'The New York Times' reports <br />that the rapper's company <br />will consult pro football on <br />"live music entertainment.".<br />The N.F.L. has a great big platform, and it has to be all-inclusive. They were willing to do some things, to make some changes, that we can do some good, Jay-Z, via 'The New York Times'.<br />Jay-Z has criticized the NFL in past songs while <br />also supporting Colin Kaepernick throughout the quarterback's personal bout with the league.<br />We don’t want people to come in and necessarily agree with us; we want people to come in and tell us what we can do better, NFL Commissioner Roger Goodell, <br />via 'The New York Times'.<br />Besides now working on entertainment purposes, <br />Roc Nation already represents a few of the <br />NFL's most dynamic players.<br />They include Giants RB Saquon Barkley and Steelers WR Juju Smith-Schuster.<br />Roc Nation will also work with the NFL's <br />'Inspire Change' initiative, which was started <br />earlier this year to help communities across the U.S