See more interviews at: http://prettycoolpeopleinterviews.submarinechannel.nl <br /><br />Aleksandar Maćašev doesn’t mince matters: "The real center of power in Serbia is the pharmacist. Give the people a lot of tranquilizers and they will not complain." According to the Belgrade based artist and graphic designer, a lot of Serbian people are on drugs. <br /><br />Maćašev came to Belgrade in the beginning of the nineties, a turbulent time of war, protests and isolation. This period had a big influence on Maćašev, who has a very critical attitude to politics and who uses his art to grow awareness on tricky issues like mass communication and corruption. <br /><br />Belgrade may have a very lively nightlife, a lot of Serbs have lost their spirit as a consequence of the recent geopolitical events. Maćašev sees it as his duty to wake up his fellow citizens from their slumber of indifference. <br /><br />His Joseph Goebbels Project really freaked people out. Not surprisingly, because it consisted of posters and large billboards of the father of propaganda, the Nazi-minister Joseph Goebbels. The portraits were made out of logos of big media companies. Not very subtle maybe, but very effective indeed. <br /><br />We teamed up with the forthcoming artist for a day and he showed us around in his hometown. Despite his serious mission, Maćašev keeps his head up. <br /><br />www.macasev.com <br /><br />Pretty Cool Crew: Interview & sound: Jessie van Vreden, Camera: Pierre Rezus, Editing: Jessie van Vreden, Axel Skovdal Roelofs.
