Now,... we're going to talk about unique cafe trends in South Korea.<br />For that, we have our Yoon Jung-min in the studio.<br />Jung-min, normally, we think of run-of-the-mill coffee shops when we talk about cafes, but there are some unique places in Seoul and other Korean cities.<br /><br /> Yes, Mark. As people in South Korea drink more and more coffee, not only menus but CAFES themselves are also changing.<br />People don't go to cafes for JUST a cup of coffee,... but rather to take a rest, read or even enjoy art, while enjoying a beverage. <br />Responding to these demands, coffee shops are changing into places with various concepts.<br /><br /> For example, there are 'botanical garden' cafes. A coffee shop in downtown Seoul displays a variety of plants at the shop to provide a more pleasant environment for their customers.<br />People can relax,...while enjoying the fresh air.<br /><br />"I see more green plants than other shops here and it's spacious and quiet. I often visit this cafe because I can feel the fresh air thanks to the plants."<br /><br /> The customers can also buy plants at the coffee shop.<br />These days, more people don't just consume products but want a better service.<br />That's why many shops care more about interior design.<br />They say it's equally important to provide quality products and leave a good impression on customers.<br />And cafes are becoming a nice place for emotional healing in the busy city.<br /><br /><br /> I see why demand for these kind of cafes is on the rise. And since you said there are various concepts,...what other cafes can we check out?<br /><br /> Well, now I want to talk about gallery cafes. People visit these coffee shops when they want to enjoy artworks and talk about them with others.<br /><br /> As you can see in the video,...paintings are lined up alongside the corridor.<br />You might wonder whether this place is an art gallery, but in fact, it's a coffee shop.<br />Customers say they like the idea that they can enjoy cultural life at a nearby coffee shop.<br /><br />"People usually go to art galleries to enjoy paintings, but I can enjoy them here with coffee. I came here to see the art with some drinks."<br /><br />"This place is divided into the exhibition section and the cafe section. Here, our customers can get some emotional healing through the artworks. The garden is also nice so I hope this place can be shared by many people."<br /><br />The shop also sells the paintings, too,... the exhibition plans by different painters are updated.<br /> Also, some groups regularly gather at the shop to read books together for a discussion.<br />So, now, the coffee shop is even functioning as a place to talk and learn.<br /><br /> Cool. And I guess it's because these cafes want to provide different services for their customers.<br /><br /> Right. In fact, cafes are changing into more different concepts, too, like study rooms.<br />So, it's already part of their marketing strategy. Take a listen to what an expert thinks.<br /><br />"There are already a number of cafes in Korea, so they have to be competitive. More coffee shops are changing into a nice place for a rest and a chat
