Bobby Kim (Bobby Hundreds) is the co-founder of The Hundreds & most recently Jennifer. He sat down with me in Hawaii to talk about how his customers influence his brands.<br /><br />Founded in LA, The Hundreds is streetwear clothing and media brand.<br /><br />Jennifer is a streetwear line of clothing designed for women to be coveted by men. Because, as Bobby put it, "How come it's okay - trendy, even - for girls to covet their guy's clothes, but not the other way around? Isn't it time for a women's label that men beg for?"<br /><br />Jennifer began with their signature product the Jennifer hoodie but has now expanded to include t-shirts and hats.
