Starbucks Continues to Cut<br />Back on Limited-Time Drinks.<br />Financial analysts recently confirmed<br />Starbuck’s continued efforts to reduce the<br />number of limited-time drinks it offers. .<br />Looking ahead, Starbucks plans to avoid<br />limited time offer beverages that can complicate<br />operations, and instead innovate seasonally<br />around enduring platforms, Andrew Charles, Cowen<br />Analyst, via ‘Business Insider’.<br />The coffee giant initially pledged<br />to cut limited-time drinks by<br />30 percent in April 2018.<br />Limited-time drinks often have complicated<br />recipes that slow down baristas, which in<br />turn increases customer wait times.<br />Customers also often leave disappointed,<br />as the results may not exactly match the<br />advertised aesthetics of the drink. .<br />Rather than cutting limited-time drinks<br />out completely, Starbucks will instead shift<br />their focus to more “enduring platforms.”.<br />Starbucks has ambitions to introduce a new<br />platform every 2-3 years, such as cold brew,<br />refreshers, espresso and Teavana in recent years. , Andrew Charles, Cowen<br />Analyst, via ‘Business Insider’
