Now we are going to discuss a new trend in K-Beauty, which is "home esthetics".<br />We have our reporter Hong Yoo in the studio to tell us more.<br />So Yoo, South Korea's cosmetic products and skincare regimes have become so popular that the word "K-Beauty" became "a thing.".<br />But "home esthetics",…what's this all about?<br /><br />Well, to begin with, when people think of skin and body care, they used to think of going to dermatologists or beauty salons. But these days, customers have turned to devices that can be used wherever and whenever they please. And one such device that is trending in Seoul is the LED face mask.<br /><br />I'm familiar with clay masks and face masks that are soaked in moisturizers, but LED face masks? So it's a face mask with LED lights on it?<br /><br />That's right. They are electric devices that have LED lights on the interior of a mask that is as thick as a helmet.<br />And what is special about this mask is that these LED lights are like those used in dermatology clinics.<br />So there are people who prefer to buy the LED facial masks and use them repetitively instead of going to the dermatology clinic where they would have to pay much more for a one-time only treatment.<br /><br />"The wavelengths produced from these LED lights were specifically calculated to affect skin cells in the most effective way. And to make it more convenient to use at home, wireless charging functions, touch pads, and a mobile control system have been developed."<br /><br />Sounds interesting, I'm sure there is some science behind it. What other care devices do you have to share today?<br /><br />There so many, ranging from dead skin cell peeling devices to body massage devices.<br />Dead cell peeling is also one of the treatments that is provided at clinics but this device uses low stimulus ultrasonic waves and negative ions for the same purpose of removing dead cells.<br />There are also small facial massage devices that use mini LED lights, vibrations, and negative ions to shrink a swollen face and to revitalize scalps and hair.<br />Let's take a listen about who is buying all these products.<br /><br />"Our main customers are from ages 20 to 40. Young people prefer light items and highly priced items are purchased mostly by older people."<br /><br />Like he said, the home care market is continuously developing as there are more consumers looking for such devices that they can easily use at home. They are turning to immediate treatments that can be done at home."<br /><br />I suppose the people on most people's lips is: how big is the home care device market in South Korea?<br /><br />The market is worth more than 400-million U.S. dollars and it is expected to grow to more than 800 million dollars.<br />And these devices are not that cheap as this body massage chair for example can cost up to 7-thousand U.S. dollars.<br />Because of the high price, customers can rent the chairs for a monthly fee instead.<br />These massage chairs are popular among South Koreans because the chair wraps around your whole body so you can relax while it moves around and massages your muscles.<br /><br />Well, tha
