Apple Will Reportedly Release Films in Theaters Before Apple TV Plus.<br />According to reports, the tech giant is <br />considering a traditional theatrical release plan.<br />According to the plan, films would <br />play in theaters for 12 weeks <br />before being available to stream.<br />The decision may give Apple the <br />upper hand with attracting talent <br />against major competitors like Netflix.<br />Netflix typically limits their theatrical <br />releases to 21 days, preventing them <br />from playing in major national chains, <br />which many filmmakers prefer.<br />Apple is set to test its theatrical <br />release plan sometime in 2020<br />with Sofia Coppola’s ‘On The Rocks.’
