FILA Appoints BTS as Newest<br />Global Brand Ambassadors<br />.<br />The Italian sportswear brand<br />announced their partnership<br />with the K-pop group in a<br />press release on Oct. 2. .<br />In a statement obtained by ‘Billboard,’ a spokesperson for<br />FILA described BTS as the “optimal fit as brand ambassadors.”.<br />BTS’s passion, positivity, and their genuine<br />communication with fans are qualities that<br />align with FILA … Their energetic and unique<br />personalities also make them an optimal fit<br />as brand ambassadors. , FILA, via 'Billboard'.<br />According to the details of the contract, the members<br />of BTS will sport FILA gear as they travel across the world. .<br />Their first joint advertisement is expected to launch in<br />early 2020, featuring the slogan “One World, One FILA.”
