A bike-borne customer ignored warning to not to use cell phone and sparked off fire at a petrol pump in southern India.<br /><br />CCTV filmed a man on his motorcycle with several other bikers at a station on October 20, holding a phone in his right hand and trying to message, as a station employee poured fuel just before fire engulfed the bike. <br /><br />As other customers fled, the station staff fought frantically to put out the fire successfully. The customer took his partially burnt bike with the help of a friend and went away.<br /><br />Eyewitnesses said a signboard warned customers against using cell phones in the vicinity of the station owned by Indian Oil in Sattenapalle near Guntur. <br /><br />Pump employees also routinely caution customers from using their phones, but the customer in a red sarong ignored both.