Nissan unveiled the Ariya Concept, a crossover EV with twin electric motors, powerful acceleration, award-winning driver assistance technology and a look that signals a complete reinvention of the brand's design.<br /><br />The new Nissan Ariya Concept, introduced at the 2019 Tokyo Motor Show, signals the dawn of a new era for Nissan as the company embarks to redefine its brand philosophy for the next evolutionary phase of the automobile.<br /><br />The Nissan Ariya Concept features a spacious, premium cabin with high-tech features and a body that conveys the pure, clean nature of electric cars. It embodies the Nissan Intelligent Mobility vision of personal transportation - one where electrification and vehicle intelligence will offer seamless and adaptive travel experiences free of accidents or harmful emissions.<br /><br />The Nissan Ariya Concept expands on design elements first hinted at by the Nissan IMx concept at the 2017 Tokyo Motor Show. They include the bold electrified V-motion signature "shield" and striking rear light blade, short overhangs, and an interior that feels more like a lounge than a conventional vehicle.<br /><br />Although it's a concept vehicle, the crossover EV's bold styling and unconventional interior and exterior elements could make it into production in the near future.<br /><br />"The Ariya Concept represents a strong collaboration between design and engineering," said Yasuhiro Yamauchi, representative executive officer, Nissan Motor Co., Ltd. "It is the next stage of Nissan's future design language as we embark on a new era for the company - the next stage in our evolution."
