Mattel Partners With National Geographic<br />to Release Photojournalist Barbie.<br />Mattel recently announced the release of a new line of Barbie<br />dolls that highlight exploration and science-based professions. .<br />They’ve reportedly entered a worldwide licensing<br />agreement with National Geographic to create the dolls. .<br />Barbie allows girls to try on new roles through<br />storytelling by showing them they can be anything<br />… girls can now imagine themselves as an<br />astrophysicist, polar marine biologist and more, Lisa McKnight, Senior Vice President of Barbie, via NBC.<br />According to Mattel, each doll and playset<br />will come with “relevant accessories” that have<br />been authenticated by an “advisory council.”.<br />The council is reportedly made up of<br />female National Geographic Explorers and<br />the magazine’s editor-in-chief, Susan Goldberg.<br />As stated by Goldberg, National Geographic’s<br />partnership with Mattel has been done with<br />the hopes of “[reaching] kids in a new way.”.<br />Helping people understand the world is,<br />and always has been, the core purpose of<br />National Geographic … Through our<br />partnership with Barbie, we are excited to<br />reach kids in a new way, using the power<br />of play to inspire our next generation of<br />explorers, scientists and photographers, Susan Goldberg, via NBC
