Instagram Announces Decision<br />to Start Hiding 'Likes'.<br />Adam Mosseri, the head of Instagram,<br />recently announced the platform’s decision<br />to start hiding post likes in the United States.<br />Starting this week, a limited number of users<br />will be able to see the likes they receive, but<br />unable to see likes on other people’s posts. .<br />"Right now, we're testing making like counts private, so you'll be able to see how many people liked a given photo of yours or a video of yours, but no one else will."<br />Adam Mosseri, via Thrillist.<br />This feature has previously been tested by Instagram<br />in other countries such as Australia, Canada and Japan. .<br />Facebook, which owns Instagram,<br />has also experimented with this<br />new format in the past.<br />According to Mosseri, the decision is an<br />attempt to “depressurize” social media. .<br />"The idea is to try to 'depressurize' Instagram, make it less of a competition and give people more space to focus on connecting with people that they love..."<br /> Adam Mosseri, via Thrillist.<br />Research supports Mosseri’s point,<br />as visible metric counts have been found<br />to increase the “radicalization” of social media
