Nike Halts <br />Sales on Amazon.<br />The company will no longer <br />directly sell its sneakers or <br />clothing on the website. .<br />The decision comes as the company rethinks its <br />retail strategy, ending a pilot program that began in 2017.<br />"As part of Nike's focus on elevating consumer experiences through more direct ... relationships, we have made the decision to complete our current pilot with Amazon Retail."<br />- Nike, via Bloomberg.<br />The goal of the pilot was to eliminate <br />counterfeit goods being sold through <br />third parties on Amazon, which <br />proved unsuccessful.<br />Bloomberg reports that Amazon <br />anticipated the departure by <br />developing a vetted network <br />of third-party Nike sellers
