The city of Seoul has opened its first pop-up store selling Seoul souvenirs and various other eye-catching local products.<br />The merchandise is made by small and mid-sized companies... based in the capital.<br />Our Eum Ji-young was there.<br />The "I Seoul U Partners Pop-up Store" has opened near Hongdae, a university neighborhood popular with young people and tourists.<br />In making products to sell there, the city says it worked with 17 local small and medium-sized companies.<br />"Through this event, the city hopes to promote the 'I SEOUL U' brand. This pop-up store is meaningful because the city of Seoul and small and medium-sized firms are working together to create value. I'm expecting about 3,000 customers to come to the store in the next 12 days."<br />The store has more than 95 kinds of merchandise.<br />The products are classified into three sections -- 'Kind Seoul' with products reflecting eco-friendly values, 'Cool Seoul' with fashionable goods, and 'Pleasant Seoul' featuring decorative items.<br />The Kind Seoul section has locally-designed bags made of recycled thread and key rings featuring endangered animals.<br />In the Cool Seoul section, there are fashion items such as I Seoul U t-shirts, hoodies with pictures of Seoul and products imprinted with the Korean alphabet Hangeul.<br />In the 'Pleasant Seoul' section, there are coloring books featuring scenic views of the city and socks representing its tourist attractions.<br /> “To promote this pop-up store, busking performances from magic shows to dance routines will be held while the store is open."<br />Even better, if customers bring the brochure they got from the busking show, they can get special perks, including discounts.<br />Also, shoppers have a chance to get free gifts when they post about the store online.<br />This pop-up store in Hongdae will be open until the 1st of next month.<br />Eum Ji-young Arirang News.<br />
