Dozens of Thai shoppers ran the wrong way up escalators to buy discounted cinema tickets on Monday (November 25). <br /><br />The frantic scenes were capture inside a shopping mall in Ayuttayah, central Thailand, where bosses at Cineplex had just announced all screenings would cost 25 baht (64 pence).<br /><br />Hundreds of locals crammed into the venue to be first in line for the cut-price movies. Some were so desperate they ran the wrong way up moving escalators.<br /><br />Onlooker Sirichai Pornsak said: ''The queues were so long, waited for an hour just to get a ticket. Some people couldn't go inside because it was already full.<br /><br />''I didn't push anybody out of the way but there were some people that were too much, they behaved badly and rushed, which made it unsafe for others.'' <br /><br />There were long queues inside the shopping mall where hundreds of people arrived for the cheap cinema tickets.