Why Some Brands<br />Are Choosing to<br />Boycott Black Friday .<br />While most stores advertise their best sales every<br />year on Nov. 29, some brands have decided to take<br />a stand against the day's “hyper-consumerism.”.<br />This year, beauty company Deciem has decided<br />to close both their physical stores and website<br />for a self-described “moment of nothingness.”.<br />The goal, according to a post on their<br />social media, is to make sure customers<br />“make the best purchasing choices.”.<br />Flash sales can often lead to rushed<br />purchasing decisions, driven by the fear<br />of a sell-out. We no longer feel that Black<br />Friday is an earth or consumer-friendly event, Deciem, via Instagram.<br />Outdoor retailer REI will also be participating in a boycott<br />of Black Friday, just as they have for the past five years.<br />This year, in an effort to reduce “rushed<br />purchasing decisions,” REI offered up to 30<br />percent off products between Nov. 15 and 25.<br />When we really thought about that day, and we<br />thought about the experience that we’re creating<br />for our employees on both Thanksgiving and<br />Black Friday, we just kind of stepped back, Ben Steele, REI Vice President, via Huffpost
