MOSCOW — A dairy farm near Mos-COW has finally come up with a use for VR headsets—putting them on cows. <br />According to Interesting Engineering, RusMoloko dairy farm in Russia looks a bit on the futuristic side with dairy cows running—okay, maybe not running—walking around with fitted VR goggles. <br />The goggles have been specifically designed for dairy cows to see if technology can help trick the animals into relaxing in order to produce more milk. <br />So do the cows just watch MOOOO-vies all day? Sadly, no. <br /><br />The headsets show a red-focused color scheme, which copies the shades of summer and is supposed to make the cow think it's standing in a field. <br />According to Moscow's agriculture ministry, designers created a unique VR summer field based on several studies showing cows are better at perceiving shades of red than blue or green. <br /><br />Russian officials claim the initial testing of the VR goggles have gone well. Apparently the cows won't shut up about them. <br />A spokesperson for the agriculture ministry said, "during the first test, experts recorded a decrease in anxiety and an increase in the overall emotional mood of the herd." <br />Now we just need to see if this leads to more milk, either way, quite a MOOO-ving story. <br /><br />In the meantime, expect Google and Facebook to think of ways to start showing these cows ultra annoying personalized ads.
