While most stores advertise their best sales every<br />year on Nov. 29, some brands have decided to take<br />a stand against the day's “hyper-consumerism.” This year, beauty company Deciem has decided to close both their physical stores and website for a self-described “moment of nothingness.” The goal, according to a post on their social media, is to make sure customers “make the best purchasing choices.” <br />Outdoor retailer REI will also be participating in a boycott<br />of Black Friday, just as they have for the past five years. This year, in an effort to reduce “rushed<br />purchasing decisions,” REI offered up to 30 percent off products between Nov. 15 and 25.
