Hallmark Reverses Stance <br />on LGBTQ Zola Ads.<br />The Hallmark Channel has apologized after it pulled four Zola commercials.<br />The ads for the wedding planning website featured a lesbian couple kissing during their marriage ceremony.<br />The Crown Media team has been agonizing over this decision as we’ve seen the hurt it has unintentionally caused. Said <br />simply, they believe this was the <br />wrong decision. , Mike Perry, Hallmark CEO, via statement.<br />The Hallmark Channel will be reaching out to Zola to reestablish our partnership and reinstate <br />the commercials. , Mike Perry, via statement.<br />GLAAD quickly reacted to the <br />Hallmark Channel's statement.<br />Victory! The Hallmark Channel’s decision to correct its mistake sends an important message to <br />LGBTQ people. , Sarah Kate Ellis, GLAAD president and CEO, <br />via statement.<br />GLAAD exists to hold brands like The Hallmark Channel accountable when they make discriminatory decisions and to proactively ensure families of all kinds are represented in fair and accurate ways. , Sarah Kate Ellis, via statement.<br />Zola has yet to respond to <br />Hallmark's latest statement, .<br />but a representative previously said that Zola would <br />pull all of its advertising from the Hallmark Channel <br />“for the foreseeable future."
