Warner Bros. Signs AI Deal <br />to Predict Film Success.<br />According to ‘The Hollywood Reporter,’ <br />the studio will use Cinelytic “to guide <br />decision-making at the greenlight stage.”.<br />The L.A.-based startup’s software will <br />allow users to create pitch models and <br />will determine a film’s potential using <br />historical patterns and data.<br />Cinelytic CEO Tobias Queisser <br />emphasized that the software <br />will act only as an assistant.<br />What it is good at is crunching numbers and breaking down huge data sets and showing patterns that would not be visible to humans. But for creative decision-making, you still need experience and gut instinct. , Cinelytic CEO Tobias Queisser, via ‘The Hollywood Reporter'.<br />The deal is a significant step for Hollywood, <br />which remains skeptical about new technology, <br />particularly artificial intelligence
