Instagram Is Ditching <br />the IGTV Button The platform has over <br />a billion monthly active users, but people are staying away from <br />the IGTV icon in the top right corner. An Instagram spokesperson says that is <br />why the feature is being taken away. Instagram spokesperson, via TechCrunch The change means that you will have to spend <br />a little more time finding the service's <br />long-form content. Instagram debuted IGTV back in 2018 <br />as an alternative to YouTube. According to The Verge, it has struggled, with <br />only a small amount of downloads of the standalone app.