In the past 24 hours, Kobe Bryant branded merchandise has skyrocketed in value.<br /><br />The demand for products bearing the late NBA star's name has risen since news broke of his sudden death on Sunday.<br /><br />According to Business Insider, Bryant partnered with Nike and Adidas for various sneaker releases over the years.<br /><br />Critics are calling out sellers who are purposely raising the prices of Bryant's branded shoes on resale marketplaces.