Selena Gomez Announces<br />‘Rare Beauty’ Makeup Line On Feb. 4, Gomez took to Instagram Live to announce the launch of her new makeup line, Rare Beauty. She talked about how much time <br />she's spent on the project, describing<br />it as “really exciting and special.” Selena Gomez,<br />via Instagram She went on to say that<br />Rare Beauty was <br />“not just a brand," <br />but a “lifestyle.” Selena Gomez,<br />via Instagram Gomez also said that she wanted her fans to<br />help “build the brand,” as she wants it to be a<br />community filled with “real” stories and people. Selena Gomez,<br />via Instagram Rare Beauty will be available at Sephora <br />in the U.S., Mexico and Canada this summer <br />with plans to expand globally in 2021.
