Jif Peanut Butter Attempts <br />to Settle Jif/GIF Debate The peanut butter <br />brand will be <br />releasing a GIF jar <br />to "settle the <br />great debate" over <br />the correct way to <br />pronounce GIF. The limited edition jar can <br />be found on Amazon for $10. How to pronounce GIF has <br />been a popular debate almost since <br />the creation of the looping image format. Some pronounce it with a <br />"soft G," as in Jif peanut butter, while <br />others contend it's pronounced with a "hard G." GIF creator Steve Wilhite <br />declared in 2013 that GIF is <br />pronounced with a "soft G." Regardless, internet <br />debate continues. National Peanut Butter <br />Lover's Day is on March 1.
