SXSW Canceled for the First Time <br />Over Coronavirus Concerns The annual film, tech and music festival was scheduled to start next week in Austin, Texas, on March 13. As recently as this past Tuesday, plans to <br />hold the festival seemed to be on track. Increasing concerns over the fast-spreading <br />coronavirus ultimately forced the cancellation. Several participating companies and speakers had <br />already announced they would not attend. The move is not good for Austin's economy, <br />which took in over $355 million from SXSW in 2019. According to SXSW's website, <br />plans to re-schedule the <br />event are being looked at. SWSW, via <br />cancellation note SXSW was <br />started in 1987.