According to Business Insider, Facebook acquired GIPHY for $400 million dollars. <br /> GIPHY is a popular database that allows users to search for and create GIFs.<br />In a blog post on Friday, Facebook explained that 50% of GIPHY's traffic comes from Facebook's family of apps. <br />Half of that traffic is from Instagram alone. <br />Facebook executive Vishal Shah wrote "By bringing Instagram and GIPHY together, we can make it easier for people to find the perfect GIFs and stickers in Stories and Direct."
