Mike Bloomberg is shaking up his digital political company Hawkfish.<br />Bloomberg laid off some staff and hired new executives as it prepares for the general election.<br />According to Vox Bloomberg’s team says the shakeup was a long time coming.<br />Bloomberg's company is bidding to lead the digital operation of the presumptive Democratic nominee, Joe Biden.<br />On Friday the 100-person company laid off more than two dozen employees, primarily on its production and creative team.<br />“The staff needs of a focused political firm are different from a campaign team,” the company told Vox in a statement.<br />The Biden campaign has been debating whether to bring on Hawkfish to run its digital operation.<br />It's a decision that has been highly controversial in Democratic politics.<br />The Democratic party would have to hand control of its digital operations and mailing lists to an outsider.
