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Kayne Files For New 'Yeezy' Trademark

2020-06-17 33 Dailymotion

Kanye West has applied for a trademark on Yeezy-branded cosmetics. <br />According to Business Insider the filing includes provisions for makeups, creams, hair gels, and even scented pine cones. <br />Companies often file trademarks to protect intellectual property without actually selling products.<br />The move has sparked speculation of a possible Yeezy beauty business.<br />The Yeezy sneaker brand was valued by Bank of America to be worth up to $3 billion on its own in 2019.

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