Aunt Jemima Syrup to <br />Rebrand Due to Racist Origins On Wednesday, Quaker Oats announced its popular <br />Aunt Jemima syrup and pancake mix brand will be retired. The 130-year-old brand features a Black<br />woman named Aunt Jemima and has long<br />received criticism for its racist origins. Quaker Oats has now<br />acknowledged this, admitting<br />the brand’s origins are “based<br />on a racial stereotype.” Kristin Kroepfl, VP<br />Quaker Foods, via NBC The PepsiCo subsidiary plans to remove<br />the brand's image by fall 2020 and<br />announce its new name at a later date. They also plan to “continue the conversation” by<br />working with the Black community to gather <br />"diverse perspectives” and “evolve the brand.” Kristin Kroepfl, VP<br />Quaker Foods, via NBC In addition, Quaker Oats announced it would<br />donate $5 million over the next five years to<br />“create meaningful, ongoing support and<br />engagement in the Black community.”
