1. Become a Source For Reporters and Bloggers (HARO)<br />If you want to rank on the first page of Google, you need to build backlinks from authority news sites and blogs. <br /><br />(I’m talking about white hat backlinks from authority news sites and blogs) <br />Fortunately, this isn’t as hard as it sounds. <br />All you need to do is use a free service called Help a Reporter Out (HARO). <br />HARO is like Tinder for public relations.<br />It connects people that need sources (bloggers and journalists) to people that want links and exposure (you).<br />And I’ve personally used HARO to build white hat backlinks from mega news sites:<br />To be clear: this strategy takes work. And it’s not always easy.<br />But in my experience, it’s one of the BEST ways to build high quality backlinks at scale.<br />With that, let’s dive into the step-by-step process.<br />First, register as a source.<br />Next, choose a free or paid plan.<br />Then, keep an eye out for requests that you can contribute to.<br />Finally, send the journalist a VERY brief and valuable pitch.<br />For example:<br />A while back I saw a request from someone asking: “What’s the difference between graphic design and web design?”.<br />You submit an article or email answering the question <br />You will get a reference link to your site as a contributor. <br /><br />Not too shabby.<br />And if you thought HARO was good, wait until you see our next strategy.<br />2. Publish “Skyscraper” Content<br />You can use “Skyscraper” content to build backlinks from authority sites like Entrepreneur.com, Hubspot etc <br /><br />Here’s the step-by-step process:<br />First, find a piece of content in your industry that’s already performed well (in terms of links).<br />The easiest way to do that?<br />A simple Google search.<br />Just search for your keyword…<br />…and check out the first page results:<br />As you know, backlinks are a super important Google ranking signal.<br /><br />So if a piece of content is ranking on the first page, lots of people have probably linked to it.<br />That’s step #1.<br />Next, create a piece of content that’s 5-10x better than what you just found.<br />Create something that was 10x better.<br /><br />Was this piece of content easy to make? Heck no.<br />Finally, promote your “Skyscraper” content.<br />This is KEY.<br />Yes, a piece of Skyscraper content already puts you WAY ahead of your competitors.<br />But to get the most out of your content, you need to actively promote it.<br />Now:<br />There are a million ways to promote your content.<br />So let me show you one quick strategy that works GREAT:<br />Promote to people that you mention in your post.<br />They will promote your post very happily <br /><br />3. Build Links From Outdated Resources<br /><br />Using “The Moving Man Method” <br />1. Your first step is to find sites in your industry that have:<br />Changed names<br />Moved to a new URL<br />Stopped offering a service<br />Stopped updating a resource<br />Shut down<br />How about an example?<br />A while back SEOMoz changed their name to Moz (and moved their site from SEOmoz.org to Moz.com):<br /><br />
