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9 Tips for Ranking in Google’s Featured Snippets - Part 3

2020-07-16 1 Dailymotion

Tip #8: Add a “how-to” section to your website<br />Since featured snippets are such a great opportunity to attract website traffic and gain new leads, it’s a smart idea to redesign your site in a way that lets you optimize “how-to” content.<br />Some websites are creating entire sections on their sites that are specifically for giving answers to their readers’ questions.<br />Here’s how Lowe’s is doing it with their “How-to Library:”<br />This gives all of your content that is devoted to answering questions or solving pain points a place to live on your site.<br /> <br />If you don’t want to create a “how-to” section, a Q&A area might be a good idea instead.<br /> <br />This area could include answers to frequently asked questions about your products, services, or industry.<br /> <br />High-quality images and videos also boost your chances of ranking for featured snippets.<br /> <br />Tip #9: Add high-quality images and video<br />Most people love to learn visually, which is why photos and videos can help you rank for featured snippets.<br /> <br />Adding images to each step doesn’t have to be hard. I have repeatedly said that Canva is a great tool for creating your own images because it truly is.<br /> <br />pasted image 0 187<br />Upload your own images or pick a free Canva stock photo. Then, choose free shapes, icons, and more to add to your images.<br /> <br />pasted image 0 117<br />Don’t forget about video either. It’s huge for engagement.<br /> <br />65% of people watch at least three-quarters of a video and 59% of executives believe that people are more likely to watch a video if they combine text with video.<br /> <br />One simple way to do this is to create a voice transcript for all of your videos. Google will recognize the text and might choose it for a featured snippet.<br /> <br />You should also make sure that your video content is high quality.<br />I write the entire voice transcript in the description area of the video, right under my other social links.<br />This allows me to combine my video efforts and my SEO and keyword research plans, optimizing my videos for featured snippets, too.<br />Conclusion<br />Trying to keep up with Google can be absolutely exhausting.<br />But it looks like featured snippets aren’t going anywhere. In fact, they’re on the rise. That means that pages with featured snippets are dominating search queries.<br />They’re the first thing that comes up in most SERPs and they’re more than just plain links.<br />Earning a featured snippet means that you rank for position zero, which is the highest ranking spot possible without advertising.<br />If you want to boost conversions, drive visitors to your website, and beat your competition easily, ranking for featured snippets is the answer.<br />Now that you know exactly what featured snippets are, there’s no excuse not to try and rank for them.<br />Start out by finding out which featured snippets your competitors rank for with a tool like SEMrush. You can also use Google to find other featured snippet opportunities.<br />Use Answer The Public to identify tons of potential content ideas, and be sure to answer as many related questions as possibl

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