A pair of researchers from California's Stanford and England's Middlesex University have dug deeper into the anti-mask contingent of US society.<br />According to HuffPost, a poll of 2,459 US participants found that men were more likely to opt out of wearing masks.<br />Respondents said they believed wearing masks to be 'shameful,' 'a sign of weakness,' and 'not cool.'<br />Men were also less likely than women to believe they would be seriously affected by the coronavirus.<br />This, despite a preponderance of data showing that men are at higher risk than women of dying from a coronavirus infection.<br />The study also found that appealing to men’s sense of family responsibility didn't increase their intention to wear a mask in public.<br />However, appealing to their sense of community did.
