Range Rover today celebrates 50 years of pioneering innovation, peerless refinement and unparalleled all-terrain capability with the introduction of the new Range Rover Fifty.<br /><br />The original luxury SUV has defined the market since 17 June 1970 and, five decades on, the Range Rover has evolved to become a family of desirable and capable luxury vehicles. Its compelling blend of design, refinement and engineering innovation has ensured its place as the benchmark for all luxury SUVs.