Alicia Keys and cosmetic brand E.L.F. are pairing up to offer a new beauty line.<br />The award-winning singer-songwriter is teaming up with the cosmetics company for a new skin-care line.<br />According to Allure, the new venture will be a full-blown "lifestyle beauty brand".<br />Kory Marchisotto, E.L.F.'s chief marketing officer says Keys is iconic and inspirational.<br />The brand will offer dermatologist-developed cruelty-free products.<br />The new line is expected to launch sometime in 2021.
