Millions of Americans remain unemployed during the coronavirus pandemic.<br />In addition, many are struggling to pay their bills, according to reports at CNN.<br />But despite the devastation, American consumerism has staged a rapid comeback.<br />US retail sales rose 1.2% in July from the previous month, the Commerce Department reported Friday.<br />Initially, Wall Street wasn't impressed with the data.<br />Stocks fell in morning trading after the number fell short of economists' forecasts.