Business Insider reports streaming giant Netflix is running a global test to offer some of its content for free.<br />The company's aim is to acquire more members while also pulling back on marketing spend.<br />Netflix is offering first episodes of some original shows and select full-length movies for free to non-subscribers.<br />Pandemic lockdowns drove significant Q2 2020 user growth, and Netflix is likely trying to sustain that momentum.<br />Co-CEO Ted Sarandos says Netflix is working on more efficient, impactful, and global marketing, which is not 'always through the most traditional channels.'
