It's said that a wedding invitation is a bill written in calligraphy, and the bill gets even steeper when you're asked to be a bridesmaid.<br />But Business Insider contributor Jen Glantz decided to turn the tables. She became a professional bridesmaid and started a business to do it.<br />First, by running a Craiglist ad, she found that hundreds of women were interested in her services. More importantly, they told her why they needed her, and for what.<br />Next, she built her business infrastructure: a website, a price list, package details, videos, and so on.<br />Glantz then did a few test weddings to work out the kinks. Since then, she's added features and hired a marketing team!
