Over the course of the novel coronavirus pandemic, US President Donald Trump has admitted to have knowingly downplayed the seriousness of the illness.<br />So when Trump tested positive for COVID-19 early on Friday, experts say it may now be difficult for him and his administration to be trusted.<br />Specifically, Business Insider reports it may be difficult for Trump to navigate a public image as a 'strong leader,' given his long track record of lies.<br />USC communications professor Karen North says that as Trump's stance on the pandemic has been dismissive of the threat, he can't change tune quickly.<br />He's out of commission on a topic that just went in opposition to his rhetoric. And so they now have a messaging problem, and they're going to have to figure out what their message is going to be. Professor Karen North University of Southern California, Annenberg School for Communication and Journalism
